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curriculum

antonio ruggiero — senior graphic designer

Naples, Italy · 28 · antonioruggiero3@icloud.com · instagram

Antonio Ruggiero
experience
sep 2023 — present

Creative Designer · Senior Graphic Designer

Keysell Studio — Communication agency, Naples

The place where I've grown the most. I follow projects from start to finish: brand strategy translated into identity, brandbooks, packaging, offline and social campaigns. On selected projects — fashion campaigns above all — I work as creative director, from concept and shot list to directing on set and final art direction.

Brand identity · Art direction · Fashion campaigns · Packaging · Social and offline campaigns · AI-assisted production

2022 — 2023

Graphic Designer

A Due Print — Printing house, Volla (NA)

A year inside a printing house. I learned the part of design only production can teach: prepress, colour management, die-cuts, large format and technical files ready for the press.

Prepress and production · Large format · Packaging die-cuts · Technical artwork

2022

Graphic Designer

Re Nero Bistrot — La Reggia Designer Outlet, Marcianise (CE)

In-house designer for a bistrot inside one of the largest outlets in southern Italy. Menus, seasonal campaigns, in-store communication and social content, at the weekly pace of retail.

Menus and print · Seasonal campaigns · In-store communication · Social content

education
diploma

Art High School

A classical grounding in art and design: drawing, composition, colour theory and art history — the foundations my work still rests on.

master's

Design and Marketing — ILAS Academy

Master's degree, graduated top of the class.

ongoing

English — B1, working towards B2

Continuous improvement through structured courses. Comfortable reading briefs, references and industry literature in English.

skills

disciplines

  • Brand identity & logo design
  • Brandbooks & guidelines
  • Art & creative direction
  • Fashion & food campaigns
  • Packaging & print
  • Editorial design
  • Offline campaigns — billboards, signage, retail
  • Social campaigns & content systems

tools

  • Adobe Photoshop — expert
  • Adobe Illustrator — expert
  • Adobe InDesign — advanced
  • Adobe After Effects — supporting
  • Figma — supporting

ai practice

  • Generative imagery for concepts and campaigns
  • Building scenes, sets and products
  • Brand imagery where a shoot isn't possible
  • AI output refined in the Adobe pipeline
  • Consistency control across the whole campaign

languages

  • Italian — native
  • English — B1, improving

want to work together?