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london chiaia

fashion design, ai designer, video & post production

A multi-brand concept store in the heart of Chiaia, Naples. Every capsule and every campaign — from the big streetwear names to the window installations — tells the same story: fashion as a language, place as a stage. AI-generated imagery, video and post production: below are the shots and films from the latest campaigns, collected as they come.

arte — wear the vision

Campagna arte 2025, Wear the Vision, per London Chiaia

Modello arte in ambientazione industriale

Modello arte in studio

Tuta arte bordeaux e panna

ugg — winter capsule

Cappotto UGG in montagna, tutta figura

Dettaglio del beanie UGG sotto la neve

Sneaker leopardate UGG su blocco di ghiaccio

Sneaker leopardata UGG indossata su blocco di ghiaccio

Sneaker UGG congelata dentro un blocco di ghiaccio

new balance — frozen

Modella New Balance congelata in un blocco di ghiaccio

carhartt — faux fur

Giacca in eco pelliccia Carhartt, tutta figura

Giacca in eco pelliccia Carhartt, variante

Dettaglio borsa Carhartt tra le mani

Dettaglio borsa Carhartt a tracolla

london street

Modello in metropolitana sotto l'insegna London Street

themoirè

christmas window

window installations

Installazione scultura gigante a forma di scarpa leopardata davanti al negozio London Chiaia

This project was conceived and developed by Antonio Ruggiero, within the agency Keysell Studio S.r.l.

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