lauramare
visual identity
Paestum Beach Club. The rebrand starts from a mark in three versions — institutional, condensed for digital, and the graphic element alone for spaces and animation — built around a primary blue and a watercolour stripe pattern that echoes beach towels and parasols. The full brand manual is below.
This project was conceived and developed by Antonio Ruggiero, within the agency Keysell Studio S.r.l.
