vitale
visual identity & digital media strategy
Rebranding and digital strategy for a tomato preserves company. The work starts from analysis — SWOT, benchmark, positioning map — and arrives at a mark that keeps a retro aftertaste with a minimal approach, a dedicated Premium line, and a social voice built on Neapolitan expressions.
This project was conceived and developed by Antonio Ruggiero, within the agency Keysell Studio S.r.l.
